ThisThat was founded by Dom Ivision (MA in Business Management from the University of Edinburgh), Maximilian Osborne ( M.Sc in Operational Research with Data Science and a First-Class B.Sc (Hons) in Mathematics and Statistics from the University of Edinburgh), and Dr.Tristram Lewis-Stempel (degree in Medicine with a secondary degree in English Literature from the University of Edinburgh).

ThisThat is a social app which allows users to follow what they are interested in and post questions to receive feedback from friends/the public. Users might post a picture of two different pairs of shoes, and those who follow them/discover them publicly can vote by just tapping an image. Each user can create their own unique profile much like Instagram, and gain followers based on shared interests/ideas. 

The app also integrates a cryptocurrency called “Kin” which users can spend and earn directly in the ThisThat app. Kin was created by Kik Messenger and proves to be a unique cryptocurrency because of its seamless integration in apps.