Admissions supercharges virtual recruitment of Class of ’24

Spring on the Ithaca campus is usually one of the most vibrant times of the year, as the university gears up to introduce newly admitted students to all that Cornell has to offer. But this year – at a time when the coronavirus pandemic has forced courses and other events online and temporarily ended campus tours and visits – it’s a very different story, one that represents a unique challenge for those who plan outreach to and programming for the incoming Class of 2024.


What Harvard Business School Has Learned From The Coronavirus Crisis

If there was a way of teaching ill-suited for remote instruction, it would have to be the case study. After all, a successful case teacher orchestrates a fast-paced discussion in a classroom filled with as many as 90 MBA students. The success of a case study class depends on a professor’s ability to read faces and body language and to often call on students in rapid-fire succession to shares their perspectives and experience. 


The Pandemic Economy: What are Shoppers Buying Online During COVID-19?

The COVID-19 pandemic is having a significant impact on every aspect of life, including how people shop for their necessities, and their not-so-necessities. With online retail sales estimated to reach an eye-watering $6.5 trillion by 2023, the ecommerce sector was already booming. But since the outbreak, online shopping has been catapulted into complete overdrive. Even the largest retailers on the planet are struggling to keep up with the unprecedented consumer demand—but what exactly are people buying?


Taiwan’s coronavirus response is among the best globally

Hong Kong (CNN)On January 25, as the world was still waking up to the potential danger of the novel coronavirus spreading rapidly out of central China, two governments recorded four new infections within their territory. Australia and Taiwan have similar sized populations of about 24 million people, both are islands, allowing strict controls over who crosses their borders, and both have strong trade and transport links with mainland China.


MarketSnacks: The Case For Scaling A Company In B-School

For Jack Kramer and Nick Martell, at least two life changing experiences have come as a result of beverage consumption. First was a protein shake in college and second was post-work beers while they were both working long finance hours. When Martell, a lacross player at Middlebury College first met his roommate, Kramer, a quarterback on the football team, he noticed something.


Almost Overnight, the $100 Billion Fitness Industry Goes Virtual

Reese Scott started boxing 17 years ago and dreamed of setting up her studio for almost as long. In 2018 she started Women’s World of Boxing, the first female-owned boxing gym in New York and, according to ClassPass Inc., the most popular workout in Manhattan on its app. Last week, as social distancing measures took hold across the city—and then the country—she temporarily closed her 2,300-square-foot, exposed-brick studio and, for the first time, streamed her workout on Instagram.


East Liberty software startup raises $1.6M from investors

Content is at the center of all digital marketing efforts and UpContent is the air traffic control for content curation. Scott Rogerson, CEO of UpContent, said the young company has raised $1.6 million in seed funding.


How a Monk and an Ad Executive Are Turning Meditation Into a Fast-Growth Business

Startups are known for missions that are lofty, audacious, and sometimes even a bit wacky-sounding. But when it comes to ambition, perhaps none are a match for Headspace. “We want to improve the health and happiness of the world,” explains Rich Pierson, the company’s co-founder.


The Student Revolt Over MBA Tuition For Online Classes

Going to a highly ranked MBA program is an expensive proposition. At MIT’s Sloan School of Management or Stanford’s Graduate School of Business and Dartmouth College’s Tuck School of Business, the total cost to get an MBA–not including foregone earnings–is more than a quarter of a million dollars.